Hyundai Issues Apology for Suicide Ad

Hyundai Issues Apology for Suicide Ad -- The intentions of Hyundai maybe genuine in sending the message about the importance of zero carbon emissions but sadly, it somewhat went overboard and sent another meaning which is rather distasteful than persuasive in the eyes of a common observer.

Apparently, the automaker tried to release a commercial ad video for the hydrogen-powered car ix35 with a man failing to commit suicide by using a hose to inhale the air coming out from his car's exhaust. To minimize the damages of the ad, the South Korean company decided to pull out the material.

The advertisement video was made by the European unit of Innocean Worldwide Corp, an advertising firm that is partly owned by Chung Sung-yi, an offspring of Hyundai Motor Group. The firm's apology went as:
..deeply and sincerely apologize for any offence or distress
Some degree of damages have already emerged with the early batches of people who saw the ad video. Holly Brockwell, a digital copywriter in London remarked:
I understand better than most people the need to do... something talkable, even something outrageous to get those all-important viewing figures. What I don’t understand is why a group of strangers have just brought me to tears in order to sell me a car
My dad never drove a Hyundai. Thanks to you, neither will I.
Screen captures of the Hyundai Suicide Ad for the new ix35 with 100% water emissions:
And speaking of the wrong impressions that those ads could bring, Philippines, Metro Manila for one, has got a fair share of the deal. We see buses covered with mostly, irrelevant if not too huge posters and ads to distract other motorists on the road. At some point, the essence of sending the right message gets lost due to irresponsible publication. So, just like in the old days, you still see the undying link between a car or perhaps a wheel brand and a girl on bikini. All for the spirit of sales.