Papa John Gets $250 Million Lawsuit Due to Massive Text Message Promos

Papa John Gets $250 Million Text Spam Lawsuit -- This could be a hard blow to the business grounds of Papa John Pizza house but hopefully, things can be settled or at least dealt with accordingly. Being a lover of pizza myself and an avid goer of a number of pizza outlets in my country, I may not tolerate the kind of electronic infringement (if you can call it that) that Papa John allegedly did, according to the plaintiffs.
Papa John $250 million class-action lawsuit is coming from the pizza chain customers who received "unwanted" text messages after they ordered pizza. The allegation revealed that Papa John’s franchises sent some 500,000 unwanted messages in early 2010. The messages contained pizza deals and discounts. Customers complained that they were getting around 16 text messages in a row, even in the middle of the night. One customer related:
After I ordered from Papa John’s, my telephone started beeping with text messages advertising pizza specials..
Papa John’s never asked permission to send me text message advertisements.
The text messages bombardment made by Papa John was found in cooperation with a mass texting service called OnTime4U.

As of now, the complaining customers are seeking around $500 per text sent by the pizza house. They could be rewarded with up to $1,500 for each message if the jury rules that Papa John intentionally broke the law.

Referring to the plaintiffs' estimate of compensation of around $250 million, Caroline Oyler, Papa John’s head of legal affairs said:
We don’t agree with it and will continue to aggressively defend it,” she said. “We’ll continue to litigate the case and defend the lawsuit and move to have it dismissed.
Because of this on-going legal confrontation:
Shares of Papa John’s fell by 1% on Tuesday and have fallen by nearly 2% since the judge ruled that the plaintiffs could join together.
This is just astounding! If we got spammers in the web with their unwanted links and such, telephone calls from credit card companies in the country, the Philippines is somewhat facing similar phenomena. I've seen it by way of how text messages regarding text promo and such are getting into my phone, even if I did not sign up for one. It's just annoying. Now I am thinking of filing something. But then again, that's another line of expenses.


1 comment:

  1. single text $500 for damage done is completely ridiculous! They're over acting with the SMS.