Hyundai Issues Apology for Suicide Ad

Hyundai Issues Apology for Suicide Ad -- The intentions of Hyundai maybe genuine in sending the message about the importance of zero carbon emissions but sadly, it somewhat went overboard and sent another meaning which is rather distasteful than persuasive in the eyes of a common observer.

Apparently, the automaker tried to release a commercial ad video for the hydrogen-powered car ix35 with a man failing to commit suicide by using a hose to inhale the air coming out from his car's exhaust. To minimize the damages of the ad, the South Korean company decided to pull out the material.

The advertisement video was made by the European unit of Innocean Worldwide Corp, an advertising firm that is partly owned by Chung Sung-yi, an offspring of Hyundai Motor Group. The firm's apology went as:

..deeply and sincerely apologize for any offence or distress

Some degree of damages have already emerged with the early batches of people who saw the ad video. Holly Brockwell, a digital copywriter in London remarked:

I understand better than most people the need to do... something talkable, even something outrageous to get those all-important viewing figures. What I don’t understand is why a group of strangers have just brought me to tears in order to sell me a car

My dad never drove a Hyundai. Thanks to you, neither will I.

Screen captures of the Hyundai Suicide Ad for the new ix35 with 100% water emissions:

And speaking of the wrong impressions that those ads could bring, Philippines, Metro Manila for one, has got a fair share of the deal. We see buses covered with mostly, irrelevant if not too huge posters and ads to distract other motorists on the road. At some point, the essence of sending the right message gets lost due to irresponsible publication. So, just like in the old days, you still see the undying link between a car or perhaps a wheel brand and a girl on bikini. All for the spirit of sales.

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Posted in: automaker,hyundai,hyundai issues,hyundai video,motoring,suicide ad,tech

Department of Health Issues Warning on Public Pools

Department of Health Issues Warning on Public Pools -- Secretary Eric Tayag, Director of National Epidemiology Center (NEC) issued an advice to the public to be extra careful when taking a plunge in the public pools, as there could be a lot of diseases to be acquired.

 

Director Tayag said that taking a shower and washing of feet before going down the pool should be observed all the time. Urinating while in the pool is also discouraged. Although Chlorine maybe present in the water solution, the effect maybe hampered due to the large number of people in the pool.

Okay lang kung dalawa, tatlo lang naliligo, e, kung inokupa na ng lahat ‘yung pool? Mao-overwhelm ‘yung aksyon ng chlorine, lalo na ‘di ka nag-shower. Tapos ‘di nagtanggal ng make-up, tapos may mga langis ‘yung katawan mo. Lahat ng dumi nandun, dun ka pa kumakain,” babala pa ni Tayag sa isang panayam sa radyo.

Just in time for the summer craze. A lot of us maybe out in the nearby resorts to beat the heat but this reminder is a must-have in the list.

As per personal experience, my son was asked to submit a stool sample to be tested for possible infections and things before he can be allowed to use the pool in their kindergarten. I think this should be adopted in the Philippines, for health reason.

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Posted in: crowded pool,pools,public pool,summer,swimming pool,urban life

INFOGRAPHIC: DOH Advisory on Heat Stroke

INFOGRAPHIC: DOH Advisory on Heat Stroke -- Summer heat is here and for most of us who are always outside to perform daily tasks and other engagements, heat stroke is like a road side accident waiting to happen anytime. To be ready with any unwanted consequences, the Department of Health shares an infographic that illustrates the ways on how to deal with a breakdown due to extreme heat.

For your reference and guidance. Don't let the stroke heat you!

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Posted in: department of health,doh,heat stroke,urban life