San Fernando La Union Goes After Colorum School Services

Philippine's region 1 took a crucial step in dealing with the proliferation of "Colorum" or unregistered school service vehicles to ensure the safety of the commuting students. Most of the schools in the Philippines resumed its classes on June 3 and that means, there will be new batches of passengers to traverse the country's major thoroughfares.

The information was shared by LTO 1 Regional Director Atty. Teofilo E. Guadiz III, wherein aside from manning his region's street traffic, traffic / police officers will also be conducting monitoring operations on school buses and other school service units.

Looking at the case of Metro Manila, one cannot help but wonder about the sudden increase in number of the said vehicles. During school seasons, you see them roaming and parking almost everywhere.

Well, they don't linger around without any offenses; A lot of them do not seem to conform to their legal duty, which is to provide public conveyance. So, for the sake of proving my point, or allegation if you see it that way, I might be starting to scout for them erring school shuttles and take some photos.

To those of you who are sending their kids to schools using school shuttles and or services, make sure that their operation papers are complete and legal. Also get hold of the driver's name, address and contact number. (Image: UNTV)

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Posted in: LTO,metro manila,region 1,school service vehicle,school shuttle,urban transport

The Urban Walker Attends ONE FC 9: Rise to Power

Big thanks go to Mr. Victor Cui, CEO / Owner of ONE Fighting Championship (ONE FC) for the positive response on my request to cover ONE FC: Rise to Power, which took place last week, May 31. Also, the same gratitude goes to the PR coordinator for ONE FC, Gerald Ng, for the warm accommodation in order for me to watch the Mixed Martial Arts (MMA) event at the Mall of Asia Arena.

The ticket allotted for The Urban Walker

While I may be a big fan of MMA, it is equally interesting to carry on, a yet another urban commuting experience going to MOA. Coming from Quezon City to Pasay on a public transport mode is a bit challenging specially if you are not yet familiar with the route, vis-a-vis available public transport modes. Quezon City to Pasay City is roughly 20km apart and it took me about an hour to travel. My modes were: Tricycle - Jeepney - MRT (North EDSA station) - Jeepney. The long road did not hold me back from going - I must be in that arena and watch the fights.

Mall of Asia Arena

ONE FC: Rise to Power featured 5 Filipino fighters from Team Lakay namely Honorio Banario, Kevin Belingon, Rey Docyogen, Eduard Folayang and Geje Eustaquio. It was a sad sporting event to note though for the Pinoy fighters that they failed to bring home at least 1 win in their cards. Not even the title defense for Banario. In case you are curious about the overall results of ONE FC: Rise to Power, here goes the link.

To be honest, this was my ever first to watch ONE Fighting Championship and I was glad that it was conducted here in the Philippines, otherwise, attending the series will be close to impossible. Props to the CEO and his media people for the excellent job.

Here some some of the photos I took:

 

If you would like to watch the replay videos, just head on to the ONE FC website (http://www.onefc.com).

Better yet, connect with ONE FC via:
Facebook (facebook.com/ONEFCMMA)
Twitter (twitter.com/onefcmma) and;
YouTube (youtube.com/ONEFCMMA).

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Posted in: casino filipino,mall of asia,mma,moa,moa arena,one fc,one fighting championship,sma mall of asia,sports

Hyundai Issues Apology for Suicide Ad

Hyundai Issues Apology for Suicide Ad -- The intentions of Hyundai maybe genuine in sending the message about the importance of zero carbon emissions but sadly, it somewhat went overboard and sent another meaning which is rather distasteful than persuasive in the eyes of a common observer.

Apparently, the automaker tried to release a commercial ad video for the hydrogen-powered car ix35 with a man failing to commit suicide by using a hose to inhale the air coming out from his car's exhaust. To minimize the damages of the ad, the South Korean company decided to pull out the material.

The advertisement video was made by the European unit of Innocean Worldwide Corp, an advertising firm that is partly owned by Chung Sung-yi, an offspring of Hyundai Motor Group. The firm's apology went as:

..deeply and sincerely apologize for any offence or distress

Some degree of damages have already emerged with the early batches of people who saw the ad video. Holly Brockwell, a digital copywriter in London remarked:

I understand better than most people the need to do... something talkable, even something outrageous to get those all-important viewing figures. What I don’t understand is why a group of strangers have just brought me to tears in order to sell me a car

My dad never drove a Hyundai. Thanks to you, neither will I.

Screen captures of the Hyundai Suicide Ad for the new ix35 with 100% water emissions:

And speaking of the wrong impressions that those ads could bring, Philippines, Metro Manila for one, has got a fair share of the deal. We see buses covered with mostly, irrelevant if not too huge posters and ads to distract other motorists on the road. At some point, the essence of sending the right message gets lost due to irresponsible publication. So, just like in the old days, you still see the undying link between a car or perhaps a wheel brand and a girl on bikini. All for the spirit of sales.

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Posted in: automaker,hyundai,hyundai issues,hyundai video,motoring,suicide ad,tech